6 Ideas To Improve Your Business Blog In 2019

How did your business blog perform in 2018? Did it generate the awareness you desired or offer the value which you had anticipated?

What is the purpose of your blog? Do you intent to generate leads directly from it, or it may be more of an education offering to your client base and potential customers.

Either way, the fundamental secrets of what makes an effective and powerful blog remain the same.

The plan is to create a consistent level of high-quality content with a direct-purpose at each stage to develop a relationship or create the start of a customer journey.

Your top of the funnel content will be more broad and target keywords which overlap within your industry to create some awareness of your business and its brand – what it stands for.

This can, with good SEO, lead to an excellent increase in your website traffic – but it is the responsibility of your blog (more specifically the post / content) to engage the reader and with the relevant content upgrade, entice a level of commitment.

If not, they roll on to your remarketing campaign, or can be identified by website visitor tracking software. But either way, do not underestimate the process of increased traffic to your website as an overall bigger picture toward end goals.

With regards to the intricacies of your content – here are six ideas to consider for making improvements to the conversions on your blog this year.

1. Be Open to Your Customers’ Voices

You are blogging for your customers definitely so it is better to do what they want to read on your posts. Always be open to their feedback and cater to their needs in your blog posts so as to increase organic traffic for your website. When your customers know that they will get what they want then there is no way to stop yourself from succeeding.

2. Don’t Use Jargon All Over Your Content

Using jargon in your content is a good thing but to some extent of course. You cannot just fill up your content overloaded with jargon which might make some people feel unwelcome and not included. If used in excess will definitely put a negative impression on your audience and you may lose a good chunk of organic traffic for your website.

3. Evaluate Your Wins and Losses

This is very important to evaluate all the wins and losses of your business to keep it on a healthy track. Evaluating wins is much easier but evaluating losses is difficult yet equally important to bring it back on track as quickly as possible. For instance, you need to evaluate where you faced a loss and only then you can try to turn this loss into something productive for your business. Or if you are unable to do that, even then it will be helpful as no failure is a waste and always leave some lesson for you.

4. Explain Everything in the Best Interest of Your Customers

This is very tactful thing that needs to be handled very carefully as you just tweak your words and apparently show the benefit of your customers while it is actually all your benefit. It is known as the game of words where your customers feel highly important and you may easily catch their attention. For instance, if you are launching a new product then show its benefits for your customers instead of explaining the new features of that product.

5. Survey Forms

It is a tool which can make your organic traffic either goes upward speedily or comes down badly. Firstly, make your survey forms with relevant questions that makes your customers feel that you care for them and want to facilitate them in every possible manner. Secondly, react to the surveys you receive from them like reply them with an answer that their issue has been resolved and you are more than happy to welcome them back.

6. Involve Storytelling in Your B2B Blogs

This step is very important to make your clients feel comfortable with your blogs and they engage easily with your blog posts. Keep your blogs in a storytelling manner so your customers enjoy reading them and doesn’t put it on side to read afterwards as they feel getting bored. You have to make sure how your customers feel while going through your blogs as it is very important for your success in future. Make them feel important by keeping your blogs engaging and enjoyable for them.

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